VSP Vision - Eyewear Again
Time Line
June 2022 – August 2022
Role
Product designer
Teams
VSP Global Innovation Center (GIC)
Mahnoor Ayub
Sophia Moh
Tools
Figma
Adobe Photoshop
the brief
One man’s trash is another man’s treasure.
EYEWEAR AGAIN is a “re-commerce” program under VSP GIC, where customers and patients trade in their pre-loved eyewear and rebuy gently used eyewear.
impact
All about the potentials.
“Elevated the understanding” of current eyewear re-commerce market and trends. “Showed what’s possible” to diversify earnings by introducing a new source of revenue while improving ODs and patients/consumers satisfaction. “Showed what’s possible” to reduce the VSP warehouse burden while supporting VSP’s sustainable initiatives.
Sustainability
Introducing a sustainable branding
Revenue
A new source of revenue
Storage
Reduce the warehouse burden
Problems & challenges
What a waste!
All data came from internal and external research, VSP annual reports, etc.
56%
of consumers say they either throw out or store their used pair of eyewear.
140 Million
pairs of glasses are to be thrown out or abandoned in storage in the US each year.
insights
Opportunity gap
An opportunity to give eyewear a second life, supporting sustainability initiatives, and to create a new source of revenue for VSP Vision by engaging customers via Re-Commerce.
SOLUTIONS
Building a model, closing the loop.
A re-commerce model including in-office trade-in, online trade-in, online rebuy, and backend process.
OUTCOMES
A new look, a better flow!
Modernized and consistent visual design with concise, structured information and intuitive navigation. Persistent bottom navigation across key feature hubs for easier access and discoverability. Seamless access to account information and transactions through improved content organization. Convenient one-tap access to enhanced interactions, including swipe actions and expand/collapse/pin features.
Re-Commerce Home Page
Introduction and instructions of “Trade In” and “Rebuy” process create a good start of the customer journey and shopping experience.
Trade-In Details
Quick and easy fill-in step for the trade-in items, which helps expedite the backend sorting and evaluating process.
Rebuy Product Gallery Page
Products that are available for rebuy with old vs new price, and virtual try-on function for a better shopping experience.
RETROSPECT
Team work makes great work!
This was a collaborative effort between me (the product designer), a business strategy partner, and an optometry partner. Each of us brought our full expertise and background knowledge to fuel ideas and execution, while continuing to learn from one another.
This case study has been condensed due to NDA restrictions, feel free to reach out for more details.
antoniphzh@gmail.com
